Field Staff Recruiter

Build, engage, and support a pipeline of qualified field staff candidates

  • Educate candidates about census opportunity
  • Direct qualified candidates to census application
  • Connect candidates to local resources for application support
  • Keep qualified candidates motivated and informed through complex application process
  • Inform local outreach/recruitment efforts by providing data on candidate pipeline (location, languages, progress)

Hire quality Enumerators

  • Ensure hiring of quality candidates who are trusted, bilingual, and motivated to count their communities
  • Increase the count in HTC communities by 4%

*CCL estimate based on HTC population and publicly discussed Census hiring targets

2020 census mobile tool for field staff recruitment

How It Works

1

Easily enable people to opt in to receive job info from caseworkers, events, etc

2

Recipients will automatically receive a series of informational messages about the job

3

Recipients can get automatically pre-screened for eligibility

4

The campaign automatically provides nudges and reminders to complete the application, as well as links to resources such as instructional videos or practice assessments

5

Data dashboard tracks and keeps interested candidates engaged through the long waiting period

6

Share with a friend: Candidates can virally share the opportunity with other community members to further build pipeline

Low Lift for Recruitment Partners

Hiring Step
How the Tool Supports Candidates
Pre-Application
  • Understanding what the job is
  • Understanding what the application/hiring process is
Application
  • Successfully completing the application
  • Successfully completing the assessment
Interview
  • Knowing how to check application status
  • Knowing how to navigate the interview
Onboarding & Training
  • Creating an appointment for fingerprinting
  • Completing online onboarding forms
  • Monitoring on-boarding status to address issues
  • Following up on background check results
Enumeration & After Job
  • Knowing about available off-ramps, benefits, and transition opportunities
  • Accessing opportunities

INCLUDED RESOURCES

  • Staff resource guide
  • Brief training videos in English & Spanish
  • Computer resource center operating recommendations
  • Marketing guide incl. social media templates
  • Self-reported data on candidate progress

Maximize On-the-Ground Outreach

Source a pipeline of eligible candidates and keep them engaged throughout the process.

This sample advertisement can be distributed in multiple languages by:

Nonprofit service providers

Schools and libraries

Community centers and events

Government agency offices

Web/social media

Field Staff Recruiter Case Study

This sample advertisement can be distributed in multiple languages by:

Respondents received:

  • Tutorials, Videos, Links to Job Site
  • Check-ins when next steps were revealed
  • Nudges & Reminders to complete application
  • Follow-up for results
600+
participants from 20 California Adult Education Schools
34
Languages Represented
Likely Eligible for Enumerator Jobs
Opted-In to Reminders