Automated follow-up: respondents are automatically enrolled to get nudges and reminders to complete the Census in 2020
Multilingual: Available in multiple languages
Robust Reporting: Track opt-ins, engagements and self-responded Census completions from residents
5 Follow-up Touch-Points
Dec
Pledge & Opt-in
Mar
Look out for your census letter in the mail!
Apr
Why census matters - video
May
Look out for your census letter in the mail!
Jun
It’s not too late to respond
Cost Effective Way To Remove Barriers to Being Counted
VS
Engage residents
Community Motivator
$0.25
Call or canvassing
$70
Easy to Implement
Promote your text-in number and provided startword, and respondents can pledge directly from their phones, share on social media sites and get automatic reminders
Ad hoc messaging available
Multimedia capable: respondents will get images to display what Census forms will look like and videos to help them through the process
Keep It Simple: Help your community {example}. Text {Pledge} to {XXX-XXX-XXXX}
In-person: At events, town halls, tabling or CCC events, introduce the Community Motivator and encourage folks to pull out their phones and text in right then and there
Online: Include the text-in number on your website, tweet, post or include the text in information on digital advertising
Everywhere: Promote your text-in number and startword on all Census materials, from flyers to radio and tv spots
Talk about it now:
Scale your outreach efforts: Getting constituents to text in to pledge to be counted now increases likelihood of self-response, and guarantees multiple nudges via text during Census time
Make It Competitive: Challenge groups to pledge drives, incentivize folks to participate and keep it fun
